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Book part
Publication date: 23 April 2024

Shad Ahmad Khan, Hesham Magd, Ujjal Bhuyan, Henry Jonathan and Arshi Naim

Small business enterprises (SBEs) are a very critical element of the micro, small and medium enterprises (MSME) sector especially in the underdeveloped locations of the country…

Abstract

Small business enterprises (SBEs) are a very critical element of the micro, small and medium enterprises (MSME) sector especially in the underdeveloped locations of the country. SBEs not only provide employment but also support the local economy by way of their products and services. In modern times, their presence on the digital platform is becoming essential and thus, these types of studies are required to bring to the table the issues and practices from the less represented sections of the sector. This study attempts to understand the responsiveness of the SBEs in Sikkim, India, and Bhutan in terms of their frequency of digital marketing (DM) usage. This study also attempts to understand the relationship between the factors affecting the practice or adoption of DM among the SBEs of Bhutan and Sikkim, India. For this purpose, empirical data were gathered from 320 SBEs from Sikkim and Bhutan representing the various sectors as defined by the national governments of the two countries. The SBEs of Bhutan and Sikkim are not found to be very active on the front of DM. The SBEs in these two locations need to become more active in using the digital platforms and tools to promote their products and services. The industry trends and government support in the form of infrastructural development are expected to play a vital role in orienting the SBEs into the adoption of DM in a better way. This study is crucial for the MSME sector, the government, telecom services providers, and local entrepreneurs.

Details

Digital Influence on Consumer Habits: Marketing Challenges and Opportunities
Type: Book
ISBN: 978-1-80455-343-5

Keywords

Content available
Book part
Publication date: 23 April 2024

Abstract

Details

Digital Influence on Consumer Habits: Marketing Challenges and Opportunities
Type: Book
ISBN: 978-1-80455-343-5

Article
Publication date: 22 November 2023

Ishmael Nanaba Acquah, David Asamoah, Caleb Amankwaa Kumi, Joseph Akyeh and Priscilla Agyemang

The study examines the intricate interplay between supplier relationship management (SRM), procurement performance, supply chain responsiveness (SCR) and competitive advantage…

Abstract

Purpose

The study examines the intricate interplay between supplier relationship management (SRM), procurement performance, supply chain responsiveness (SCR) and competitive advantage. Additionally, the study examines the mediating role of procurement performance and SCR in the link between SRM and competitive advantage.

Design/methodology/approach

A research model grounded in the resource-based view and dynamic capabilities theory (DCT) was developed and tested using partial least squares structural equation modeling (PLS-SEM). Data were obtained from 122 firms in Ghana.

Findings

The study revealed that SRM has a positive and significant effect on procurement performance, SCR and competitive advantage. Additionally, SCR has a positive and significant effect on competitive advantage; however, procurement performance has a negative and insignificant effect on competitive advantage. It was also revealed that SCR partially mediates the relationship between SRM and competitive advantage but fully mediates the relationship between procurement performance and competitive advantage. Also, it was also revealed that procurement performance does not mediate the relationship between SRM and competitive advantage.

Research limitations/implications

The study contributes to literature by highlighting the mediating role of SCR in influencing the effect of SRM and procurement performance on competitive advantage.

Practical implications

Practically, the study findings highlight the need for firms to seek, build and manage meaningful relationships with their suppliers in order to enhance their competency and capability to influence their competitive position in the marketplace.

Originality/value

To the best of the researchers' knowledge, no prior study has examined the effect of SRM on procurement performance and SCR. Additionally, no previous study has examined the mediating role of procurement performance and SCR on the link between SRM and competitive advantage.

Details

International Journal of Emerging Markets, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 1 December 2020

Atif Saleem Butt and Syed Hamad Hassan Shah

This paper explores the potential opportunities and challenges that Belt and Road Initiative (BRI) may bring for resilient supply chains.

Abstract

Purpose

This paper explores the potential opportunities and challenges that Belt and Road Initiative (BRI) may bring for resilient supply chains.

Design/methodology/approach

This study employs multiple case study methodology by considering five south Asian countries. Overall, 36 semi-structured interviews with supply chain managers from three supplying firms, two transportation centers and four buying firms are undertaken. Three supplying firms were based in Pakistan, providing cement and steel products. Simultaneously, two transportation centers were located in Sri Lanka and Bangladesh, mainly engaged in cargo and freight handling. Finally, the buying firms were located in Mainland China and India, mainly constructing road and rail networks.

Findings

Our findings reveal both challenges and opportunities for supply chain resilience within the context of BRI. In particular, findings suggest that BRI can improve quality infrastructure, greater connectivity for logistics firms and enhance consumer markets. Conversely, BRI also poses challenges to supply chain resilience in managing large-scale logistics infrastructure and the potential conflicts between countries participating in BRI.

Research limitations/implications

As this study attempts to build a theory, its result should not be generalized to a broader population. Second, this study only explores BRI's implications for resilient supply chains within five South Asian countries.

Practical implications

Firms can use our study results to understand BRI’s implications for resilient supply chains. Particularly, it presents firms with the potential opportunities and challenges that BRI brings for resilient supply chains.

Originality/value

BRI has been the subject of much research in domains like political science, economics and law but its application to the supply chain resilience is rather scant. Our study, therefore, contributes to the emergent literature on supply chain resilience within the context of BRI by exploring its potential opportunities and challenges.

Details

Benchmarking: An International Journal, vol. 28 no. 4
Type: Research Article
ISSN: 1463-5771

Keywords

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